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EUROPEAN SUSTAINABILITY ACADEMY

Leadership for positive impact

Upskilling Generation Net Zero (GenNZ) ‘Summer School’ 2025 (English version)

Thu 1st May 2025 - Mon 30th June 2025

The GenNZ Summer School is the pilot teaching programme to test, evaluate and amend the design of a new approach to teaching ‘green management skills’ for making the transition to ‘sustainable tourism’ happen… and make that change happen quickly!

GenNZ is an Erasmus+ project, administered by the Greek National Agency IKY/ Εθνικ Μονάδα Συντονισμού, and co-funded by the EU.

Partners: GenNZ Project Leader is the European Sustainability Academy (ESA) Crete, with Partner Entrepreneurship Movement Club (EMC) Slovenia.

As the 2 participating countries are Greece and Slovenia, the ‘Summer School’ will be delivered in Greek and Slovenian with case studies and examples from each country to make the content relevant for the learners. Some teaching material will be in English with subtitles where possible or may require translation by online tools.

The teaching design has been built on:

Stage 1. An extensive study including academic and practitioner literature reviews on:

  • Education in tourism across Europe and beyond
  • The current state of ‘sustainable tourism’ in Europe
  • Notable advancements and market movers in ‘sustainable tourism’.

Stage 2. A survey with 300 respondents from Greece and Slovenia to identify the current state of understanding of ‘green skills’ in tourism.
Focus groups of more than 20 invited experts and practitioners to explore the findings of the survey. The focus groups helped to gain more understanding about what teaching and support is needed by professionals in the tourism and hospitality sectors in Greece and Slovenia for developing their own competencies towards economically viable sustainable tourism models.

We LISTENED to, and MADE SENSE of, EVERYTHING FROM STAGES 1 and 2.
WE HEARD WHAT TOURISM and HOSPITALITY SECTOR PROFESSIONALS ASKED FOR.

Intended Learning Outcome: Attendees are expected to leave ‘revitalised’ with new ideas and a practical toolkit of techniques and actions for applying their newly learned Knowledge Skills and Behaviours (KSBs) at work to enhance and strengthen their business through economically viable actions which make sense to the organisation and its customers.

Cost: This ‘Summer School’ is funded through the Erasmus+ Project and is FREE to attend.

Attendees: A total of 20 attendees only will be accepted from each country. Attendees will be accepted based on their roles in the tourism and hospitality sectors or education of those sectors. Attendees should come from the project target groups (see Outline).

Optional: There will be an Invitation for ‘Summer School’ learners to attend, in person, live, end of project and ‘GenNZ graduation’ events and celebrations in Athens and at the ESA sustainability management and leadership training centre in Crete in September 2025.

In your application message, please tell us which target group you represent (see Outline). All applicants will be considered for eligibility and will receive confirmation by email by 25.04.25 at the latest.

Key Aims of the GenNZ Summer School course

Overarching aim of the GenNZ project is to clarify what ‘green management skills’ are, with a specific focus on roles in the tourism and related hospitality sector.

The overarching objective is to develop a complete, ready to use, ‘green skills’ vocational competencies (knowledge, skills and behaviours) framework and teaching programme, with assessment and micro-credentials, which is grounded in workplace reality. This is to address the gap between Vocational Education Training (VET) green skills development and the fast-changing world of work towards net-zero.

The 2 main focus areas for impact are:

  • Employment and the required skills in the future of work towards a ‘green transition’
  • Upskilling workers and entrepreneurs in the tourism and related hospitality sector

Objectives aligned with EU policy making:
HORIZONTAL: Environment and fight against climate change
VET: Adapting vocational education and training to labour market needs
VET: Increasing the flexibility of opportunities in vocational education and training

Topics aligned with EU policy making:

  • Overcoming skills mismatch and addressing the needs of the labour market
  • Green skills
  • Work-based learning

GenNZ Project Activities:
Activity 1. Research and scoping study. A survey to identify the status quo and skills matching gap (September – October 2024).
Activity 2. Green Skills Focus Groups of experts and practitioners to inform the teaching design (November – December 2024).
Activity 3. Training module design with workplace learning and evidence based assessment (January – March 2025).
Activity 4. Training pilot activation – summer school with access to tourism workplaces (April – June 2025).
Activity 5. Post pilot workshops and dissemination in Greece and Slovenia (July- August 2025).
Activity 6. Project closing conference and evaluation (September 2025).

About the ‘Summer School’ course:
The GenNZ ‘Summer School’ is Activity 4. In the GenNZ project. It will run over 8 weeks between May and June 2024. The course has been designed to be:

  • Workplace relatable (role relevant)
  • Location relatable (Greece, Slovenia)
  • Easy to access (on demand)
  • Short – bite-size content
  • Modules ‘pick and mix’ format
  • No-cost for the pilot and Free/ low-cost use after the project end
  • Practical step by step guides with case studies and real examples
  • Reflective for applying the learning content to the workplace in a meaningful way
  • Horizon scanning for future proofing
  • Micro-credential certified (portable digital credentials)

Key Aim of the GenNZ ‘Summer School’

The course is a pilot of new teaching materials and a programme design which aims to make teaching ‘Green Skills’ in the tourism and hospitality sector more accessible to greater numbers of people and be workplace relatable and practical.

The ‘Summer School’ programme has been designed through building on what tourism and hospitality business owners, managers and employees; tourism membership bodies; tourism educators and aspirational tourism employees have told us they want.

Detailed Intended Learning Outcomes: To follow in updates and evaluation details

Learning format: The GenNZ ‘Summer School’ follows ESA’s usual ‘action learning’ format which is always grounded in mutual and respectful peer group exchange. Facilitators and guest speakers are selected because of their relevant and extensive experience. Open discussions are encouraged in the understanding that every person has new ideas, experiences and ‘top tips’ to share. Every voice is heard and participants all learn and develop new knowledge and skills together.

Participants: 20 applications from Greece and 20 from Slovenia will be accepted from people from the target groups for the project, which includes both learners and teaching providers:

4 Core Target Groups for Participants:

  • Youth (18-30) | newly graduated, unemployed, existing employee, entrepreneur
  • Mid-career (30 plus)| unemployed, existing employee, entrepreneur
  • Mid-career change with desire for enhancing and futureproofing workplace competencies
  • VET Educators

Sector: Tourism and hospitality, Employers, Employees, Recruiters and Careers Advisors, HR professionals and Tourist boards

Other groups from which applicants will be welcomed:

  • Small artisan businesses, micro & SMEs
  • Cultural & heritage tourism groups
  • Policy Makers
  • Selected NGOs & Environmental Organizations
  • Vocational Training Centres
  • Regional & national chamber commerce

In your application message, please tell us which target group you represent (see Outline). All applicants will be considered for eligibility and will receive confirmation by email by 25.04.25 at the latest.

We welcome 20 participants who will help us to test and improve this framework for meeting our GenNZ project objective to:

‘… develop a complete, ready to use, ‘green skills’ vocational competencies (knowledge, skills and behaviours) framework and teaching programme, with assessment and micro-credentials, which is grounded in workplace reality.
With the potential to address the gap between Vocational Education Training (VET) green skills development and the fast-changing world of work towards net-zero’.

GenNZ Summer School Pilot Programme

  • The programme will start with a ‘live’, online interactive welcome and induction session to ‘meet the tutors’ and an explanation of how to access the teaching materials and submit course work for assessment.
  • 4 core teaching modules will be available online and on demand. Each module will only become ‘open’ from the date that the module is scheduled to start.
  • Each module has multiple ‘elements’/ ‘topics’, related to learning specific KSBs, which can be selected according to workplace role and geographical location. Some elements are optional.
  • The online modules are supported by additional ‘special extras’ live, interactive webinars with tourism and hospitality practitioners, guest speakers from Greece and Slovenia. These sessions will be recorded, saved on YouTube and translated with subtitles added if needed.

New KSBs learned include those requested through the GenNZ survey and focus groups, plus ‘green skills’ in tourism (Finland) identified by Renfors, (2024):

  • Future thinking/ horizon scanning – SKILL
  • Sustainability Communications (Green Marketing) – SKILL
  • Sustainability Communications (Customer engagement) KNOWLEDGE and SKILL
  • Critical thinking – SKILL
  • Decision making – SKILL
  • Collaboration – Partnerships - SKILL
  • Understanding compliance / laws regulations - KNOWLEDGE
  • Step by step ESG – SKILL
  • Monitoring and evaluation (includes carbon counting) KNOWLEDGE and SKILL
  • Economic benefits of going green - KNOWLEDGE and SKILL and BEHAVIOUR

Transversal skills Include those identified in MiC4VET Erasmus+ KA220-VET – Cooperation partnerships in vocational education and training project (2022-2024):

  • Intercultural skills & global awareness
  • Flexibility & adaptability
  • Strategical & innovative thinking
  • Organization & time management
  • Decision making
  • Teamwork
  • Empathy
  • Problem-solving

In your application message, please tell us which target group you represent (see Outline). All applicants will be considered for eligibility and will receive confirmation by email by 25.04.25 at the latest.

TO FOLLOW

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